Capabilities
In my role as Lead Product Designer at Driveway I worked in an agile environment, collaborating with cross-functional teams of engineers, systems architects and product managers to craft UX and UI solutions for driveway.com, to enhance usability and drive operational efficiency.
My previous role was Director and Web & Digital at Gard Communications, where I led the strategic planning and design of whole websites in the public and private sectors that provide important services to diverse audiences.
I combine careful data analysis with an elegant design esthetic to solve problems and enhance user experiences. “Be kind to the user” is my guiding principle as a UX designer, as I strive to improve the lives of website users one interface at a time.
Oh, and I love working with engineers. RESPECT. 🙇🏻♀️
I believe successful UX projects are built on four pillars
Curiosity
Researching to understand and empathize with user needs and goals is key to designing successful interactive products.
Critical Thinking
Applying thoughtful analysis to user problems is crucial to enhancing usability and satisfaction.
Creativity
Designing attractive, intuitive interfaces is essential to make service-oriented websites stand out in their industries.
Collaboration
Steering projects with stakeholders of authority, and collaborating with diverse teams requires tact and empathy.
The skills I bring to each project
User Experience Research
• Planning and conducting focus groups
• Survey design, implementation and analysis
• User personas, empathy maps and journey maps
Website Strategy and Design
• Information Architecture (navigation maps)
• User Experience Design (wireframes)
• User Interface Design and Prototyping (mockups)
• Content Strategy (style guides, governance planning)
Usability Testing
• Heuristic evaluations
• User stories and acceptance testing
• Card sort testing, tree testing and usability focus groups
• Accessibility testing
Workshops and Training
• Workshop design and facilitation
• Presentations and lectures
• Staff training (in person and online)
• Documentation and user manuals
The software and tools I use
